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Dr Ian Huffer

Senior Lecturer

School of Humanities Media and Creative Comm

Ian has been at Massey since 2008, having previously worked at the University of Sussex in the UK, and was Media Studies Programme Coordinator from 2012-2014. His research is primarily focused upon the social, cultural and economic relations constituted through the circulation and consumption of film.

His current work examines the role played by theatrical sites of exhibition, such as cinemas, and non-theatrical sites of exhibition, such as online distribution, in shaping audiences’ engagement with film in New Zealand.  Work from this research can be found in Continuum: Journal Of Media and Cultural Studies (Vol 30, Issue 6),  Studies in Australasian Cinema (Vol 5, Issue 3 and Vol 6, Issue 2) and Watching Films: New Perspectives on Movie-Going, Exhibition and Reception (Karina Aveyard and Albert Moran [eds] 2013).

In his PhD he examined the way in which audiences’ gendered/classed/sexual identities were constructed through their engagement with the films of Sylvester Stallone.  Work from this research can be found in Contemporary Hollywood Stardom (Thomas Austin and Martin Barker [eds] 2003), Participations: Journal of Audience and Reception Studies (Vol 4, Issue 2), and The Ultimate Stallone Reader (Chris Holmlund [ed] 2014). This interest in the relationship between stardom and masculinity was also explored further in work on the representation of masculinity in the films of Orlando Bloom (Scope: An Online Journal of Film Studies, Issue 9, 2007).

His research entails a range of methods and approaches, including audience research, political economy, textual analysis, and cultural geography.

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Professional

Contact details

  • Location: 4.57, SGP
    Campus: Turitea

Research Expertise

Research Interests

Film Audiences, Film Cultures, Film Distribution and Exhibition, Media Industries, New Cinema History, Film Stardom, Masculinity.

Thematics

21st Century Citizenship

Area of Expertise

Field of research codes
Cinema Studies (190201):
Communication and Media Studies (200100): Cultural Studies (200200): Culture, Gender, Sexuality (200205):
Film, Television and Digital Media (190200):
Languages, Communication And Culture (200000): Media Studies (200104):
Studies In Creative Arts And Writing (190000)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 3

Research Outputs

Journal

Huffer, I., & Gong, Y. (2023). ‘Falling leaves return to their roots’? The reception of Chinese blockbusters by Chinese university students in New Zealand. Studies in Australasian Cinema. 17(3), 126-140
[Journal article]Authored by: Gong, Y., Huffer, I.
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Huffer, I. (2020). The circulation of Chinese film in New Zealand as a potential platform for soft power. Media International Australia. 176(1) Retrieved from https://journals.sagepub.com/doi/10.1177/1329878X20921570
[Journal article]Authored by: Huffer, I.
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Huffer, I. (2019). Distribution Revolution? The circulation of film and cultural capital. Participations: journal of audience and reception studies. 16(1), 70-89 Retrieved from https://www.participations.org/Volume%2016/Issue%201/5.pdf
[Journal article]Authored by: Huffer, I.
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Huffer, IJ. (2017). Social inclusivity, cultural diversity and online film consumption. Cultural Trends. 26(2), 138-154
[Journal article]Authored by: Huffer, I.
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Huffer, IJ. (2016). NZ film on demand: Searching for national cinema online. Continuum: Journal of Media and Cultural Studies. 30(6), 697-705
[Journal article]Authored by: Huffer, I.
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Huffer, I. (2012). 'A zillion different cultural shards'?: Online DVD rental and home film cultures in New Zealand. Studies in Australasian Cinema. 6(2), 175-188 Retrieved from http://www.ingentaconnect.com/content/intellect/sac/2012/00000006/00000002/art00007?token=00571e957dd2a7c51e1cc46720297d7634777b2a4a752440425335746d3f6a4b4b6e6e42576b642738080d3
[Journal article]Authored by: Huffer, I.
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Huffer, I. (2011). 'Wellywood's cinemas': Theatrical film exhibition in 'post-industrial' Wellington. Studies in Australasian Cinema. 5(3), 251-264 Retrieved from http://www.ingentaconnect.com/content/intellect/sac/2012/00000005/00000003/art00005?token=0051114c27e2a46762c6b635d7a706a2570232b467a673f7b2f267738703375686f49bd119772fcdb
[Journal article]Authored by: Huffer, I.
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Huffer, I. (2007). 'New man', old worlds: Re-articulating masculinity in the star persona of Orlando Bloom. Scope: An Online Journal of Film Studies. (9), 1-13 Retrieved from http://www.scope.nottingham.ac.uk/article.php?issue=9&id=956
[Journal article]Authored by: Huffer, I.
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Huffer, IJ. (2007). 'I wanted to be Rocky, but I also wanted to be his wife!': Heterosexuality and the (re)construction of gender in female film audiences' consumption of Sylvester Stallone. Participations: Journal of Audience & Reception Studies. 4(2), 1-23 Retrieved from http://www.participations.org/Volume%204/Issue%202/4_02_huffer.htm
[Journal article]Authored by: Huffer, I.
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Book

Huffer, IJ. (2014). 'Who wouldn't want a body like that?': Masculinity, Muscularity and Male Audiences for the Films of Sylvester Stallone. In C. Holmlund (Ed.) The Ultimate Stallone Reader: Sylvester Stallone as Star, Icon, Auteur. New York: Columbia University Press
[Chapter]Authored by: Huffer, I.
Huffer, IJ. (2013). A popcorn free zone: Distinctions in independent film exhibition in Wellington New Zealand. In K. Aveyard, & A. Moran (Eds.) Watching Films: New Perspectives on Movie-Going, Exhibition and Reception. (pp. 279 - 294). Bristol, United Kingdom & Chicago, United States of America: Intellect
[Chapter]Authored by: Huffer, I.
Huffer, I. (2003). 'What interest does a fat Stallone have for an action fan?': Male film audiences and the structuring of stardom. In T. Austin, & M. Barker (Eds.) Contemporary hollywood stardom. (pp. 155 - 166). United Kingdom: Arnold a member of the Hodder Headline Group
[Chapter]Authored by: Huffer, I.

Thesis

Huffer, IJ. (2006). Shadowboxing: Sylvester Stallone and British film audiences. (Doctoral Thesis, University of Sussex, United Kingdom)
[Doctoral Thesis]Authored by: Huffer, I.

Conference

Taffel, SA., Holm, N., Duncan, P., Veale, K., Huffer, I., & Randell-Moon, H.(2017, December). Cultures of Capitalism: CSAA 2017. .
[Conference]Authored by: Duncan, P., Holm, N., Huffer, I., Taffel, S., Veale, K.
Huffer, IJ.Distribution revolution? The circulation of film and social/cultural capital. . San Diego, United States of America
[Conference Paper]Authored by: Huffer, I.
Huffer, IJ. (2017, May). Distribution Revolution? The Circulation of Film and Social/Cultural Capital. Presented at Distribution Matters: Media Circulation in Civic Life and Popular Culture - Pre-Conference for the 67th Annual Conference of the International Communication Association. San Diego State University, USA.
[Conference Oral Presentation]Authored by: Huffer, I.
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Huffer, IJ. (2016, November). Digital diversity? Online film consumption in Aotearoa New Zealand. Presented at Sea Change: Transforming Industries, Screens, Texts - Screen Studies Association of Australia and Aotearoa New Zealand Biennial Conference. Wellington, New Zealand.
[Conference Oral Presentation]Authored by: Huffer, I.
Huffer, IJ. (2015, November). Minor culture on-demand: Online film distribution and audiences in New Zealand. Presented at Minor Culture: Conference of the Cultural Studies Association of Australasia. Melbourne, Australia.
[Conference Oral Presentation]Authored by: Huffer, I.

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Huffer, IJ.Minor Culture On-Demand: Online Film Distribution and Audiences in New Zealand. . The University of Melbourne, Australia.
[Conference Paper]Authored by: Huffer, I.
Huffer, IJ. (2013, September). 'Wellywood's Cinemas' - The Sequel: Revisting theatrical film exhibition in 'post-industrial' Wellington. Presented at Periphery and Place: The Geographies of Screen Production in Australia and New Zealand. Victoria University of Wellington.
[Conference Oral Presentation]Authored by: Huffer, I.
Huffer, IJ. (2012, December). 'A zillion different cultural shards'?: Online DVD rental and home film cultures in New Zealand. Presented at Screen/History/Memory: The XVIth Biennial FHAANZ Conference. Melbourne, Australia.
[Conference Oral Presentation]Authored by: Huffer, I.
Huffer, IJ. (2010, November). 'Everything that's not Avatar': Specialised film exhibition in New Zealand. Presented at Cinema, Modernity and Modernism: The XVth Biennial FHAANZ Conference. University of New South Wales, Sydney, Australia.
[Conference Oral Presentation]Authored by: Huffer, I.
Huffer, I. (2008, March). Who wouldn't want a body like that?: Masculinity, muscularity and male audiences for the films of Sylvester Stallone. Presented at Society for Cinema and Media Studies Conference. Philadelphia, USA.
[Conference Oral Presentation]Authored by: Huffer, I.
Huffer, I. (2007, December). City screen(s): Arthouse film culture in the 21st century. Presented at The Glow in their eyes: Global perspectives on film cultures film exhibition and cinemagoing. Ghent, Belgium.
[Conference Oral Presentation]Authored by: Huffer, I.

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Other

Marston, K., Taua, A., Hartendop, K., Moewaka Barnes, H., Eich, E., Yessilth, S., . . . Walker, B. (2018). Cultures of Capitalism. (pp. 667 - 831). Taylor & Francis Group
[Other]Authored by: Marston, K., Moewaka Barnes, H.Edited by: Huffer, I., Marston, K., Taffel, S.
Huffer, IJ. (2016, October). Boutiques and Blockbusters: Film Exhibition and Audiences in the 21st Century. In U3A Manawatu, Palmerston North Central Library.
[Oral Presentation]Authored by: Huffer, I.
Huffer, IJ. (2014, October). Open Access? Film Consumption and Society in 21st Century New Zealand. In School of English and Media Studies/School of Humanities Staff Seminar.
[Oral Presentation]Authored by: Huffer, I.
Huffer, IJ. (2011, October). Storytelling in Film. In U3A Manawatu, Te Manawa Museum of Art, Science and History.
[Oral Presentation]Authored by: Huffer, I.

Teaching and Supervision

Contact Supervisor

Summary of Doctoral Supervision

Position Current Completed
Main Supervisor 1 0
Co-supervisor 1 3

Current Doctoral Supervision

Main Supervisor of:

  • Bruna De Meneses - Doctor of Philosophy
    Rethinking female representation in superhero(ine) media through audiences' digital engagement

Co-supervisor of:

  • Shuo Zhang - Doctor of Philosophy
    Make it Real? Digital Technology and Aesthetics in the Transition from Disney 2D-Animated Features to their “Live Action” Remakes

Completed Doctoral Supervision

Co-supervisor of:

  • 2022 - Perina Chapelle - Doctor of Philosophy
    Framing the Financially Literate Subject: An Analysis of Financial Literacy Discourse in New Zealand
  • 2017 - Pauline Knuckey - Doctor of Philosophy
    Movie-going in New Zealand, 1950-1980
  • 2011 - Derek McGovern - Doctor of Philosophy
    Eliza undermined: The romanticisation of Shaw's pygmalion